I snapped the above photo after arriving in beautiful La Quinta, California for the Vesta Hospitality General Manager’s conference. Did you know some say “La Quinta” means “a place where you stay to recharge on the fifth day of travel?”
La Quinta is also a leading golf destination. Did you know it has 21 public and private golf courses? Neither did I. That includes the world-famous PGA West, and the first municipal course designed by Arnold Palmer. He is a part-time resident there. The Coachella Valley Music and Arts Festival was in its second weekend while I was there, too.
La Quinta provides a perfect setting for relaxation and happiness. It is located in the stunning Coachella desert valley of Southern California. Year-round sunshine bathes a town framed by the scenic Santa Rosa and San Jacinto mountains. You’re going to want to visit; I know I’ll be back.
The guest service at Homewood Suites, where I stayed, was awesome. As an example, I met one of the staff members at the opening session. Later when she passed by me at the hotel, she remembered my name and greeted me. It reminded me of Richard Takach’s remarks during the opening session. Richard is president and CEO of Vesta Hospitality. He told us 85% of hospitality industry guests are satisfied customers. I know I found happiness in simple recognition. I was not one of those “invisible guests.”
While celebrating our industry’s success, though, I had to wonder, what about that other 15%? Those guests are gold in a recovering economy. Our experience tells us that guest service recovery is one of the best ways to boost customer satisfaction scores. It’s a way we can “recognize” our visitors.
Imagine guests checking into their desert valley suite in 104 degree heat to find a broken air conditioning unit. A GM equipped with hotel ServicePro could dispatch an urgent order for an immediate repair. She could add a reminder to check back with the guests, and ensure they are satisfied with the solution.
I left La Quinta with two inspirational thoughts:
- Hats off to the resourceful hospitality leaders who ensure a satisfying experience for so many of our guests.
- Let’s get to work on the remaining 15%.
What do you think? What special service have you provided to your guests lately? Feel free to leave a comment and let me know.


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